RESEARCH
SCIENCE
CONSUMER
BEHAVIOR ANALYSIS
STRATEGY
CONSULTING








Services
Qualitative Research
In-depth analysis of consumer behavior and buyer psychology through focus groups.
Data Analysis
Machine learning and data mining on multiple data sources.
Mystery Shopping
Evaluation of employee behavior standards and offered products and services.
Quantitative Research
Data-driven analysis using various statistical methods to uncover market trends and consumer behavior.
Mentoring
Guiding professionals with data-driven insights and strategic advice to enhance decision-making and market adaptability.
Strategy
Consulting services based on consumer trends and data storytelling.

Our Mission is to Understand the Consumer
We don’t just present research results; we propose solutions and different approaches.
Each Research Project is Different
Inside the Minds of Consumers
Our strength lies in knowing how to ask questions to get the answers we seek.
The Secret Lies in Data Interpretation
Beyond understanding the market, we grasp business operations. We interpret research results based on our thorough business understanding, translating them into actionable conclusions.
TedxTalk
The founder of Ierax Analytix speaks at TedxUoM 2021 about purchasing behavior.