RESEARCH

SCIENCE

CONSUMER

BEHAVIOR ANALYSIS

STRATEGY

CONSULTING

THE ART OF FINDING OUT THE WHY
ANALYZING CONSUMERS
BASED ON KNOWLEDGE
HOW YOU ASK MATTERS
DECODING DECISION MAKING
CONSULTING AND MENTORING
INTERPRETING DATA AND RESULTS
BEHAVIOR ANALYSIS
GUIDING THROUGH DATA

Services

Qualitative Research

In-depth analysis of consumer behavior and buyer psychology through focus groups.

Data Analysis

Machine learning and data mining on multiple data sources.

Mystery Shopping

Evaluation of employee behavior standards and offered products and services.

Quantitative Research

Data-driven analysis using various statistical methods to uncover market trends and consumer behavior.

Mentoring

Guiding professionals with data-driven insights and strategic advice to enhance decision-making and market adaptability.

Strategy

Consulting services based on consumer trends and data storytelling.

Our Mission is to Understand the Consumer

We don’t just present research results; we propose solutions and different approaches.

Each Research Project is Different

We aim to understand how people think each time and study the Decision-Making Process.

Inside the Minds of Consumers

Our strength lies in knowing how to ask questions to get the answers we seek.

The Secret Lies in Data Interpretation

Beyond understanding the market, we grasp business operations. We interpret research results based on our thorough business understanding, translating them into actionable conclusions.

TedxTalk

The founder of Ierax Analytix speaks at TedxUoM 2021 about purchasing behavior.