Privacy Policy

At Ierax Analytix, we respect everyone’s right to be informed about their personal data and how it can be protected. Individuals visiting the website www.ierax.gr can navigate its pages and use its services and content as simple visitors.

The purpose of this privacy policy is to outline the framework for processing personal data collected through our surveys and website. Please read it carefully.

Why Do We Process Personal Data?

Ierax Analytix processes personal data (mainly demographic information) for the following purposes:

  • Statistical purposes and analyses, strictly not for marketing or advertising purposes.
  • Quality control of sampling in each survey.
  • For repeated research with a fixed sample (panel), we may use your personal data to contact you.

What Personal Data Do We Process?

Ierax Analytix, in accordance with its legal and ethical obligations, always strives to limit the collection and processing of personal data to what is appropriate and strictly necessary for demographic analysis in surveys.

Personal data is collected from respondents who voluntarily consent to participate in our surveys. These surveys may include telephone interviews, face-to-face interviews, focus groups, or personal interviews. Depending on the needs and objectives of each survey, we may collect and process personal information, including but not limited to:

  • Contact details (including postal and email addresses, phone numbers).
  • Name.
  • Demographic information (e.g., gender, age).
  • Consumer habits.

What is the Legal Basis for Processing Your Personal Data?

The legal basis for the collection and processing of personal data by Ierax Analytix depends on the case and includes:

  • The company’s statutory purpose, which is the collection, statistical processing, and analysis of people’s attitudes, perceptions, and behaviors. This purpose is carried out within the European and national legal framework and in full compliance with the General Data Protection Regulation (GDPR).
  • Obligations arising from our membership in the Hellenic Association of Market Research Companies (SEDEA – www.sedea.gr).
  • Your consent to use your personal data for research purposes. Before giving your consent, you will always be informed about the purpose of data collection, the type of data processed, and your rights. You may withdraw your consent at any time.
  • Compliance with national legislation, which may require or allow data processing when necessary for conducting legally approved research activities.

Key Principles Governing Data Processing

Ierax Analytix adheres to the following principles in processing personal data:

  • Personal data is processed lawfully, fairly, and transparently.
  • Personal data is collected for specific, clear, and lawful research purposes and is not processed further in ways that are incompatible with these purposes.
  • Personal data is appropriate, relevant, and limited to what is necessary for the research purposes.
  • Personal data is retained in a form that allows identification of individuals only for the period required to achieve the research purposes.
  • Personal data is processed securely to protect against unauthorized or unlawful processing, accidental loss, destruction, or damage, using appropriate technical and organizational measures (“integrity and confidentiality”).

Personal Data Security

Ierax Analytix takes all appropriate technical measures to safeguard the security of personal data stored in its records. All data is stored on a secure server that applies strict access control protocols (following the “need-to-know” principle). Only authorized employees of the company can process the data, strictly for research purposes. In cases where external partners are needed for project execution, we require them to implement equivalent security measures.

Where is the Collected Data Stored?

All personal data collected for research purposes is stored at Ierax Analytix’s headquarters in Thessaloniki, Greece.

Who Do We Share Your Personal Data With?

As a rule, Ierax Analytix does not share your personal data with any third party. In rare cases where client agreements require otherwise, you will be informed before participating in a survey, and we will seek your explicit and specific consent for data sharing.

How Long Do We Retain Your Data?

Ierax Analytix retains personal data only for as long as necessary, based on the initial purpose of the research for which it was collected. Therefore, depending on the survey, your data may be retained for different time periods. However, indicatively:

  • We retain personal data collected during research participation for one month for quality control purposes.
  • If you choose to participate in panel surveys or qualitative research (e.g., focus groups), we may keep your personal information for up to two years, with your consent, for potential future research participation.

Your Rights Under GDPR

Under the General Data Protection Regulation (GDPR), you have the following rights regarding your personal data:

  • Right of access to all personal data concerning you.
  • Right to correct inaccurate or outdated information.
  • Right to deletion of your personal data (“right to be forgotten”).
  • Right to restrict processing of your personal data.
  • Right to data portability, allowing you to receive your data in a structured format.
  • Right to object to data processing.

Who to Contact for Questions?

If you have any questions about this privacy policy or our data collection practices, you can contact us via email at info@ierax.gr or by mail at:

📍 Ierax Analytix
10 Stratigou Napoleon Zerva Street,
Thessaloniki, 54640, Greece

You also have the right to contact the Hellenic Data Protection Authority (www.dpa.gr) for any concerns regarding data protection.

Applicable Law

This Privacy Policy is governed by and interpreted according to the laws of the European Union and Greece. Any disputes arising from or related to this policy shall be subject to the jurisdiction of the courts of Athens, Greece.

Additionally, Ierax Analytix is a member of SEDEA (www.sedea.gr) and ESOMAR (www.esomar.org) and fully complies with their respective codes of conduct.

Right to File a Complaint

If you believe that the processing of your personal data violates Regulation (EU) 2016/679, you have the right to file a complaint with a supervisory authority.

The competent supervisory authority for Greece is:

📍 Hellenic Data Protection Authority
1-3 Kifisias Avenue, 115 23, Athens, Greece
📞 +30 210 6475600
🌐 www.dpa.gr

 

Changes to This Privacy Policy

Within the applicable legal framework, Ierax Analytix reserves the right to change any of the terms of this Privacy Policy at any time without prior notice. Therefore, we recommend that you periodically review this page or check the policy before participating in any of our surveys.