Our Solutions - Ierax Analytix
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We provide research and market analysis services in the following areas:

Qualitative research projects:
sentiment analysis and mapping consumer behaviors through focus
groups, in depth interviews and panels.

Mystery shopping:
evaluating and assessing all aspects of franchise chains from a holistic
perspective, from store image, employee behavior and after sales service.

Product testing:
product testing pre-and- after launch, food tasting for finding the best
measurements, packing testing to improve market penetration.

GDPR Consulting:
along with our legal and IT teams, we can support you as consultants to be
ready and compliant with GDPR.

Quantitative secondary data analysis:
data analysis of sensor, sales and loyalty cards data through data mining
and model factoring.