Our company was founded in 2017 by people who love market research
and want to give the right tools to businesses to set and achieve their
goals. Our brand shows exactly this: the word “ierax” means “hawk” in
ancient Greek, and hawks tend to fly high, see clearly and far and chase
new ideas and plans, using their logic while searching for their “prey”.

Our people have worked on several research projects with many FMCG
companies in Greece like Souroti, Roma Pizza, Lidl in product
development, food and drink tasting, measuring consumer satisfaction,
brand development and more.