Welcome to ierax analytix,
the brainy start–up company
for research and analysis in Thessaloniki.

WHO WE ARE

Our company was founded in 2017 by people who love market research and want to give the right tools to businesses to set and achieve their goals. Our brand shows exactly this: the word “ierax” means “hawk” in ancient Greek, and hawks tend to fly high, see clearly and far and chase new ideas and plans, using their logic while searching for their “prey”.
Our people have worked on several research projects with many FMCG companies in Greece like Souroti, Roma Pizza, Lidl in product development, food and drink tasting, measuring consumer satisfaction, brand development and more.

WHAT WE DO

We provide research and market analysis services in the following areas:

Qualitative surveys:

focus groups, in-depth interviews, panels

Product testing:

pre-and-after launch product testing, tasting, packaging fixes / changes

Ad Rank:

message selection / slogan, choice of suitable medium

Mystery shopping:

assessment of employee behavior patterns, product and service evaluation

Quantitative secondary data surveys:

analysis of data from various sources (sensor data, sales / loyalty cards, promoters)

WE ADRESS

We address companies that produce handle consumer products and services and want to have knowledge of the market at different stages of a product’s life. Measuring an action before it happens, evaluating an ad, fitting a package and testing a product are tools that can save a company from many “unnecessary” costs and increase of its sales.We address companies that produce handle consumer products and services and want to have knowledge of the market at different stages of a product’s life. Measuring an action before it happens, evaluating an ad, fitting a package and testing a product are tools that can save a company from many “unnecessary” costs and increase of its sales.
These days companies should invest in measuring all actions prior to implementation in order to achieve maximum results with the least possible costs. Market research can help in forecasting and dealing with issues that might occur while launching a product to consumers.

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